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Establish and maintain regional commercial leadership with insulin delivery counterparts (pump and pen) to align on mutual value of partnership. Develop innovative commercial solutions beyond product to differentiate vs competition. Collaborate with internal cluster/country leads to identify gaps in current ways of working together and opportunities going forward. Drive campaigns/initiatives down to the cluster/country level for implementation in partnership with partners marketing team. 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The incoming leader will identify partner growth opportunities linked to key strategies and support the execution of the resulting projects. The role will work closely with commercial leadership, as well as various functional leaders to support growth acceleration for the region. The ability to synthesize complex data and derive new strategic insights, as well as to be equally comfortable working with detailed analysis and high-level strategy are essential for success in this role. Typically requires a Bachelor's degree with 15+ years of industry experience. 9+ years of successful management experience in relevant industry, MBA is preferred. Minimum of 5 years' experience in consulting business strategy in medtech, pharma or medical device industry in a leadership position. Successful track record in working in a matrix environment and demonstrated leadership with direct and indirect reporting relationships, to include the ability to effectively influence without direct authority. 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Responsible for planning, initiating, monitoring and/or prioritizing regional partner strategy initiatives as well as facilitating successful execution. Responsible for managing the partners strategic planning process for the region working closely with the Sr. Director, Regional Commercial Strategy as well as country leadership to ensure strategic alignment with regional objectives. Responsible for identifying new partner growth opportunities for the region, as well as supporting successful execution through collaboration with functional leaders. Responsible for designing and providing program management tracking and reporting for all key regional partner strategic initiatives. Responsible for directing partner activities for multiple work-stream teams through managing project plans, resourcing, status reporting, resolving issues, identifying project risks and accountability for deliverables across multiple functional organizations. Responsible to collaborate with internal commercial cluster/country leads to identify gaps in current partner activities and jointly identify opportunities going forward. 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Collaborate with stakeholders including global marketing, commercial teams, medical, legal, compliance, IT and finance teams to deliver projects. Work in partnership with Program Management to achieve operational excellence in planning strategy, creating project plans and communication cadence. Lead stakeholder communications and alignment, ensuring all team members are informed of project progress and updates and ensuring that project goals and outcomes are reached. Identify project risks and develop mitigation strategies to address potential challenges. Liaise with external vendors and agencies to ensure the timely and successful execution of marketing projects. Shape strategic marketing project deliverables, by supporting the creation of new marketing collateral and content that is in line with project objectives and will be maintained by the marketing team post project completion. Represent the marketing team in the development and implementation of larger, transformational projects, including marketing automation and CRM systems, to streamline processes and enhance marketing effectiveness. Continuously improve project management processes and workflows to enhance efficiency and effectiveness. Bachelor's degree in marketing, business administration, or a related field. Minimum of 7-10 years of experience in marketing operations, project management, or a related role, preferably within a fast-paced and dynamic environment. Proven track record in leading and managing marketing projects. Robust understanding of HCP and DTC marketing and the production processes that surround press, digital display, and social media channels. Strong team work ethic, with exceptional communication and interpersonal skills, and the ability to collaborate effectively with internal and external stakeholders. 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Act as a brand custodian to ensure consistent brand communication across all marketing channels, while guiding country teams to deliver outstanding commercial product campaign and customer engagement strategies across target audience groups (including HCP's, consumers and payors). Collaborate with Market Insights and CX teams to analyze market trends, customer needs, and competition to inform product decisions and enhance the value proposition for specific markets. Work closely with global product teams to align regional market needs and provide valuable insights for future planning and development. Lead the development of comprehensive go-to-market plans for new product launches and market entries, ensuring they align with the established value proposition. Provide guidance and support for product lifecycle management, from launch through growth, maturity, and end-of-life strategies. Informing evidence generation needs to support product differentiation and promotional claims. Work closely with cross-functional teams to ensure a seamless understanding of the product strategy and its integration into product plans and messaging, connecting the strategy to implementable campaigns. Review product performance analyses and market insights to make data-driven decisions and take corrective actions when necessary. Keep abreast of industry trends and advancements to support continuous improvement and innovation within the product portfolio. Bachelor's degree in Marketing, Business Administration, or a related field. 10+ years of progressive experience in healthcare or consumer health product management, with a proven track record of success from concept development to launch and beyond, with a focus on maintaining and enhancing the value proposition. Demonstrated ability to lead and collaborate with cross-functional teams effectively. Sound knowledge of the relevant market space, competitor offerings, and industry trends. 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Provide strong project management/leadership on key communications activities and initiatives, ensuring they are completed on time with a high level of quality, in accordance with Compliance, Legal and Regulatory requirements. Work closely with Professional Education & KOL management teams to collaborate on KOL strategy across the Eastern Europe / MENA region Ensure content compliance across the region with relevant regulations and guidelines, maintaining a focus on accuracy and credibility while aligning with the brand's overall product strategy. Stay informed about industry trends, competitor activities, and emerging best practices in the region & leverage learnings through the regional marketing strategy Bachelor's degree in Marketing, Communications, Life Sciences, or a related field. 15+ years of progressive experience in healthcare marketing Demonstrable record of leadership in marketing including business plan development, product launches, defining and controlling of marketing budgets In-depth understanding of the diabetes market and the specific needs and preferences of healthcare professionals. Experience of managing distributor partners & leading marketing efforts across multiple countries and regions Strong knowledge of CGM technology and its application in diabetes management. Excellent written and verbal communication skills, with the ability to craft engaging and informative presentations and content. Data-driven mindset, leveraging insights to inform decision-making and optimize marketing strategies. Familiarity with healthcare regulations and guidelines related to promotional activities.", "stars": 0.0, "medallionProgram": null, "location_flexibility": null, "work_location_option": "onsite", "canonicalPositionUrl": "https://careers.dexcom.com/careers/job/18578491", "isPrivate": false}, {"id": 18458579, "name": "Sr Product Manager (Dexcom)", "location": "Remote - United Kingdom", "locations": ["Remote - United Kingdom", "Remote - Ireland", "Remote - Germany", "Remote - Spain"], "hot": 0, "department": "MK-Product Management", "business_unit": "Unknown", "t_update": 1702232952, "t_create": 1697500800, "ats_job_id": "JR101122", "display_job_id": "JR101122", "type": "ATS", "id_locale": "JR101122-en", "job_description": "Develop and guide implementation of short and long-term strategic product development plans, including support of annual brand plan development, with a focus on creating a clear value proposition to win in diverse markets, ensuring alignment with regional and global objectives. Act as a brand custodian to ensure consistent brand communication across all marketing channels, while guiding country teams to deliver outstanding commercial product campaign and customer engagement strategies across target audience groups (including HCP's, consumers and payors). Collaborate with Market Insights and CX teams to analyze market trends, customer needs, and competition to inform product decisions and enhance the value proposition for specific markets. Work closely with global product teams to align regional market needs and provide valuable insights for future planning and development. Lead the development of comprehensive go-to-market plans for new product launches and market entries, ensuring they align with the established value proposition. Provide guidance and support for product lifecycle management, from launch through growth, maturity, and end-of-life strategies. Informing evidence generation needs to support product differentiation and promotional claims. 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Oversee the development of compelling messaging, positioning, and marketing campaign efforts across all marketing channels and customer groups (HCP, consumer, payor). Lead and inspire the EMEA marketing team to deliver commercial product strategies & marketing campaigns aligned with business goals. Lead the annual brand planning process for product and campaign priorities across the regional marketing team. Liaise with global product management on lifecycle management and new product needs or enhancements that will drive further success in the EMEA region. Guide portfolio strategy and management decisions to determine the product mix, prioritization and potential new offerings in the EMEA market Foster seamless coordination between product and channel leads for effective launches and campaigns. Work with cross-functional teams to gather insights, support product differentiation, and inform global strategy. Manage campaign budgets and timelines to optimize marketing spend across channels and geographies. Bachelor's degree in Marketing, Business Administration, or a related field. Master in Strategic Marketing would be a plus 12+ years of progressive experience in marketing, with at least 8 years in marketing or consumer health. Demonstrated success in leadership roles, with the ability to mentor and lead cross-functional teams. In-depth understanding of the CGM market space, competitor offerings, and healthcare industry trends. Proven ability to develop and execute successful market strategies with compelling messaging. Proven success in developing and delivering HCP and DTC marketing campaigns and execution through multiple channels (digital, broadcast media) Experience in product management, including bringing products/services from concept to launch in competitive markets. Strong analytical skills with a data-driven mindset, evaluating marketing impact and taking corrective actions for optimization. Excellent communication and collaboration skills, working effectively with global, regional, and local management teams. 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Maintain robust marketing data collection and ensure data accuracy and integrity, as well as ensuring all data and reporting are managed in a compliant manner. Conduct in-depth analysis of marketing performance across different channels (e.g. digital, websites, print, media, etc.), deriving valuable insights and trends to support strategy development. Generate regular reports and dashboards to evaluate the effectiveness of marketing campaigns and initiatives across various channels, utilizing data visualization tools to create compelling visual representations of marketing performance. Develop, maintain and oversee key performance indicators (KPIs) for each marketing channel and develop metrics to measure marketing success across platforms. Collaborate with cross-functional teams to gather data and insights for ad-hoc analysis to support marketing decision-making and channel optimization, as well as to understand strategic initiatives and ways to measure performance. Provide actionable recommendations based on data insights to optimize marketing strategies. Support marketing budget tracking and reporting, ensuring alignment with financial objectives and the distribution of resources across channels effectively. Manage vendor relationships with external agencies, consultants and data partners supporting reporting and marketing analytics. Stay up-to-date with industry trends, advancements in analytics, and best practices for data-driven marketing across different channels. Bachelor's degree in Marketing, Business, Data Science, or a related field. 4+ years of progressive experience in marketing reporting and data analytics, preferably within the healthcare marketing or consumer health industry. Demonstrated expertise in data collection, analysis, and reporting, utilizing tools such as Google Analytics, Tableau, or other data visualization platforms. Strong analytical skills with the ability to interpret complex data and extract meaningful insights. 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Collaborate closely with cross-functional teams to understand product strategies and align communication plans accordingly, as well as with global leads to ensure alignment of communication plans with global priorities. Liaise and co-ordinate with country leads to gather inputs and insights for defining and refining effective regional communication strategies. Identify opportunities for innovative communication approaches, staying ahead of industry trends and best practices. Craft compelling messaging and ensure consistency in brand communication across all channels and platforms. Manage campaign budgets and timelines, optimizing resources for maximum impact and efficiency. Ensure compliance with relevant regulations and guidelines in all communication activities. Monitor and measure the effectiveness of communication and campaign efforts, making data-driven adjustments for optimization. Manage and scale a team of marketing managers, providing guidance, mentorship, and fostering a collaborative work environment. Plan for team expansion and actively participate in recruiting and onboarding efforts as the team grows. Bachelor's degree in Communications, Marketing, or a related field. 10+ years of progressive experience in communications and campaign management, with a focus on healthcare. Demonstrated ability to develop and lead strategic communication plans, driving brand visibility and business growth. Proven track record in development and delivery of HCP and DTC marketing campaigns and execution through multiple channels (digital, broadcast media). Experience managing and mentoring a team of marketing professionals, fostering a collaborative and results-oriented culture. Strong understanding of marketing and product strategies, and the ability to align communication efforts accordingly. 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Develop and maintain technical comparisons across CGM competitors, identifying strengths and weaknesses for informed decision-making. Build and maintain a broad network of internal collaborators (e.g., across product management and marketing teams) to enable application of relevant, meaningful and timely insights. Optimize the tender process by creating a repository of key information, standard templates, and tender trends for continuous improvement based on past experiences and market demands. Inform primary market research objectives and secondary research needs and collaborate with analytics team to gather and analyze data on competitor pricing, product features, segment-specific customer behaviors and market share to inform product strategies. Generate reports and presentations to share competitive intelligence and market developments with relevant stakeholders, as well as provide actionable insights to support commercial decision making. 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font-size: 1.2em !important; color: #000; ; } .bg_1 { background-image: url('https://static.vscdn.net/images/careers/demo/Dexcom/Real_Projects.png'); } .bg_2 { background-image: url('https://static.vscdn.net/images/careers/demo/Dexcom/Cutting_Edge_Technology.png'); } .bg_3 { background-image: url('https://static.vscdn.net/images/careers/demo/Dexcom/Revolutionize_Diabetes_Care.png'); } .bg_container_all_3 { width: auto; height: 128px; background-repeat: no-repeat; background-position: center; } .sub_head { font-weight: bold; font-size: 16px; margin-top: 10px; } .SubHeadText { margin-top: 10px; font-size: 15px; } .customDivStyling { color: #000; font-size: 15px; } .apply-item .ef-dropdown{width: 175%;}.form-control, .single-line {width: 175%;} .apply-form .action-row{width: 106%;} #EFSmartApplyContainer #site-down-banner { background-color: #DBE6F7 !important; }